Organic search campaign #1
Launching a brand online

This client is a global logistics, shipping and removals firm based in London. Our brief was to increase organic leads into their website. We achieved this by launching a series of editorial content campaigns. The primary goal of the campaigns was to earn high quality editorial links and the secondary focus was to increase brand awareness, increase brand search volume and position ourselves as an advocate for renters. To achieve these goals we conducted research into the concerns of private tenants, highlighting the unfair treatment faced by same and seeded it out to relevant press. The high point of this campaign was when our research was cited (and linked) by The Huffington Post and Politics.co.uk We also earned a wide array of trade links and coverage. Within four months we'd achieved the following goals. High quality editorial links earned (DA>60) - 39 Long-tail organic traffic increase - >300% increase Organic search traffic - 152% increase

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