Personal Finance Website – Launch
Launching a new personal finance brand

Personal finance is a highly competitive online space, so finding the right niche and the right strategy for this website was a challenge. The first phase of launch was a content and tech audit of the existing site and assets. Once remedial and optimisation work was complete and search best practice was complete, we soft-launched. Since launch, we've employed a low-key and sustainable organic search campaign, earning links, citations and social shares from regularly seeding stats and analysis. The result has been a steadily increasing page and domain authority plus increased brand recognition.

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