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We help brands, agencies and in-house teams deliver first class user experiences.
We place your content squarely in front of the people who need it, driving sales and improving perceptions of your business.
Content tells your story, strategic, personal outreach amplifies it, attracting high quality links and coverage, as well as customer attention.
"We found their sector expertise and commitment to user experience best practices very valuable. We particularly valued their understanding and application of regulatory and risk considerations. We value them highly, which is why we’ve asked them back multiple times to support our digital team. They make outsourcing stress free.”
Becky Franks, Head of UX & Optimisation, Co-operative Bank
"Essential Content has significantly increased the brand's content output without sacrificing quality. They do their due diligence to stick to the company's voice and always complete the work on time."
Samuel Clennett, Wise Payments (formerly TransferWise)
"We hired Essential Content to create content for BBC Sport and BBC Three. They were extremely flexible in terms of writing style, had brilliant research skills and came back with a host of extra ideas I found really useful for the project. Professional, personable and I would recommend them highly.
Amy Williams, Content and culture commissioner, BBC
“Since hiring Essential Content, our organic traffic has increased by more than 70% and we've earned links from almost every national newspaper and almost 100 influential websites. This has improved brand perceptions and boosted organic search performance."
Regan McMillan, Director - Kiwimovers.co.uk
According to our analysis of 61 independent PR agencies for whom we have actual or estimated retainer rates, a public relations retainer in the UK in 2024 will cost £4,672.55 (approximately $6,397.64 USD and €5,464.63 EUR) on average.
How to select a PR agency – a definitive checklist for finding the right PR agency for your business 25 minute read In this article, we will explain How to give yourself the best chance of finding the right PR agency How to understand what good PR looks like for you How […]
We specialise in financial services copywriting. Some of our work involves project-based content design for financial services companies, and some of it is the more traditional financial brand copywriting, often with a user experience (UX) focus. That means we often do research into what the UK’s financial services providers are saying on their websites, apps […]