Are your users struggling to decipher complex information before completing a task?
We can fix that.
Are you looking to improve your brand’s relationship with customers in a certain cohort?
We can help.
Do you want more people to understand why they should use your products?
We’ve done that before.
Need some AI generated SEO articles to rank in Google?
Sorry. We don’t do that.
We do create SEO content, but we do it with our bare hands. Everything we do is created by humans, for humans.
What we do
- Tone of voice audits
- Tone of voice design
- User journey copywriting
- Regulatory copy
- Content strategy and process design
- Microcopy
- Operational content
- SEO content
- Marketing content
- Content design
- Full content audits
- App copy
- Conversation design
Who we do it for
- Banks
- Broadcasters
- Tech and IT firms
- Consumer brands
- b2b brands
- Public figures
- Public institutions
- Schools and universities
Some of our happy clients include:
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Why Essential Content?
There’s loads of great content writers and agencies out there, so why – specifically – might you choose us?
Here’s a few reasons:
- Diverse experience – we’ve got former journalists, authors, digital first content designers, former in-house brand strategists.
- Subject matter expertise – great writing isn’t just about putting the right words in the right order. It’s about understanding the client’s specific challenges. Our team of writers have genuine expertise in a range of topics, from personal finance and banking to health and medicine.
- Seniority and credibility – delivering an effective programme of work requires more than just good writing chops. Your should be able to trust your comms partner to influence at the highest levels of your organisation, advocate for change and bring a level of professional integrity to the project. With national newspaper editors, former director level communicators and in-demand consultants in our team, you can rely on us to provide the right blend of service and counsel.
Essential Content is proud of its experienced team of writers, content designers and strategists. They’ve been delivering work that attracts customers, improves reputations and changes behaviours for almost a decade.
Our team are adept at handling large, complex programmes of work, as well as providing agile and lean solutions to more common communication challenges.
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Ready to start a conversation?
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