Kiwi Movers

Campaign: Does London Have Snakes?

The brief:

Kiwi Movers are a London-based logistics specialist, offering removals, storage, shipping and related services. They wanted to promote their international shipping service to foreigners living in the UK.

The challenge:

To position Kiwi Movers as an authority in a field dominated by international logistics giants, and to drive links to their site.

The work:

Have you ever wondered what people living overseas want to know about the UK? Well, we analysed Google search data (freely available) to find out what people in different countries were searching in relation to the UK.

We used data analysts in lots of different places to ensure the data captured was accurate and reflected genuine local search trends.

The result:

Amazing. One of the most enjoyable campaigns we’ve ever done. Linked by The SunScottish SunPoliticoAOL and many others. Over the two years we’ve been working with Kiwi Movers, our work has more than doubled their organic search traffic.

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What the client said

“Links from almost every national newspaper, 70% increase in organic traffic” –

“Kiwi Movers is a London-based removals and storage company. We rely on inbound leads to our website in order to succeed in what is a highly competitive sector, traditionally dominated by large national firms.

Essential Content executed a simple search strategy; delivering genuinely useful ‘decision phase’ on-site content and a steady flow of high quality links every month, earned from our content outreach campaigns. Since hiring Essential Content, our organic traffic has increased by more than 70% and we’ve earned links from almost every national newspaper and almost 100 influential websites. This has improved brand perceptions and boosted organic search performance.”

Regan McMillan; Director –

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