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Essential People

Essential Content is home to some exceptional talent from around the world. We’re proud of what our colleagues have achieved in the past, impressed by what they’re delivering for our clients right now and excited about what they’re going to achieve in the future.

Among our team, you’ll find the former Personal Finance Journalist of the Year, an award-winning author, a former national newspaper deputy editor, an analytical chemistry PhD, a consumer rights specialist, a human rights advocate and the person who probably wrote the content on the bottle of shampoo you used this morning. It’s an interesting team doing great work. You can learn more about us all below.

Sean O’Meara

Managing Director, Manchester, UK

Louise Muyanja

UX copywriter, London, UK

Becky Newmarch

Account Director, Lincoln, UK

Georgette Kareithi

Publicist, Nairobi, Kenya

Amélia Arnoult

Multi-lingual PR strategist, Bilbao, Spain

Olivia Pullman

Publicist (freelance), Edinburgh, UK

Alison Steed

Content Lead, Kent UK / Mallorca, Spain

Greg Moakes

Client Services Director, Dallas, Texas, USA

Helen McCarthy

Copywriter, Lancashire, UK

Mike Cannon-Brookes

Mike Cannon-Brookes

Mike Cannon-Brookes

Mike Cannon-Brookes

Mike Cannon-Brookes

Mike Cannon-Brookes

Board of Directors

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Mike Cannon-Brookes

Chair of the Board

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Mike Cannon-Brookes

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Mike Cannon-Brookes

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Mike Cannon-Brookes

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Mike Cannon-Brookes

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Fancy a chat?

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Sean O’Meara

Managing Director, Manchester, UK
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Sean is a former consumer affairs journalist and editor. He founded Essential Content in 2015 with a vision to establish a remote-first communications agency for businesses in regulated sectors. Essential Content has since gone on to support hundreds of businesses in achieving their communications goals, from high street banks to fledgling startups. Sean’s also an award-winning author, having co-authored the best-selling communications strategy book ‘The Apology Impulse…’ with Professor Sir Cary Cooper. Sean’s latest book ‘Remote Workplace Culture’ is on-sale now.

Louise Muyanja

UX copywriter, London, UK
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Louise has worked on large transformational projects on behalf of banks, insurers and multinational consumer goods companies in her capacity as a UX Writer with Essential Content. Her role involves producing accessible and consistent copy for digital products, and helping brands to improve their overall user experience. She has more than four years experience as a researcher and writer. Her previous experience includes roles at Virgin Media and Which?

Becky Newmarch

Account Director, Lincoln, UK
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Over the past seven years, Rebecca has managed communications and consumer insight projects for global companies including Dyson and Unilever. At Unilever, Rebecca was heavily involved in product governance and copy. She’s also worked for international governments, development agencies and tourist boards as a communications specialist. She now leads our account delivery teams and is the main point of contact for clients.

Georgette Kareithi

Publicist, Nairobi, Kenya
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One of three former journalists in our team, Georgette has more than 10 years’ communications experience in nongovernmental organisations, plus agency-side experience with Avid PR, part of BSD Group. She has developed and delivered innovative communication strategies for organisations including Kenya Wildlife Services, WWF, Women’s International League for Peace and Freedom, Society for the Performing Arts, Healthcare NOW, VSO-J, Society for International Development, AMREF, Red Cross Society, Oxfam, and Vital Voices.

Amélia Arnoult

Multi-lingual PR strategist, Bilbao, Spain
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Amélia is a multi-lingual strategic communications specialist and has represented some of the most trusted institutions and organisations around the world, including Unicef, regional development agencies, government bodies and charities. She speaks English, French, Spanish and Basque.

Olivia Pullman

Publicist (freelance), Edinburgh, UK
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Olivia has been working in public relations since 2010. She spent 7 years in London, 4 of them being freelance working for PR agencies and well known brands such as Comic Relief, Money Saving Expert, Comedy Central. Olivia then moved to New Zealand for a year where she continued working freelance for both UK and NZ firms, and then returned to her home town of Edinburgh in 2018 joining Macmillan Cancer Support and then the Scottish Parliament. Olivia has mastered the art of storytelling with excellent media relations skills, particularly in broadcast media which she specialised in for many years in London.

Alison Steed

Content Lead, Kent UK / Mallorca, Spain
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Alison is an award-winning journalist, writer, broadcaster and is the former deputy personal finance editor of The Daily Telegraph. She’s a highly-respected commentator on personal finance issues and an accomplished writer, editor and broadcaster, having regularly contributed to The Times, The Sunday Times, The Daily and Sunday Telegraph, the Daily and Sunday Express and The Sun.

Alison has delivered content for some of the world’s biggest corporations, including Aviva, Moneycorp, OFX, Citigroup, Scottish Widows, Legal & General, Aegon, Baker Tilly, PayPal, Allianz, Standard Life Healthcare, Nationwide, Infinity Financial Solutions (Asia), gosimply.com, Moneysupermarket.com, WeKnowMoney.com, Money.co.uk, Polhill Communications, FWD, AJ Bell, WPA, Delio, FXCompared, and the Financial Conduct Authority. Alison was responsible for writing a significant part of the FSA’s (as it was at the time) consumer-facing website for its first incarnation.

Greg Moakes

Client Services Director, Dallas, Texas, USA
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Before moving into the communications industry, Greg spent more than 20 years leading client services and business development teams in the pharmaceuticals and chemicals sector, developing pioneering partnerships across the globe. Greg now leads our new business and client services team, helping our clients discover their own communications requirements and developing winning strategies.

Helen McCarthy

Copywriter, Lancashire, UK
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Helen has 8 years’ experience creating engaging marketing, SEO, PR, and editorial content for big and small brands and international agencies, including MBNA, Lloyds Banking Group, Reed, Appear Here, GQ, and Buzzfeed. Her laser-focused awareness of tone of voice means she can craft press releases, website content, email marketing, long and short-form articles, video scripts, and anything else a client needs to communicate effectively with the right audience. Helen has written copy for agencies, in-house, and as a freelancer, giving her a full range of experience with clients in finance, professional services, consumer goods, the charity sector, technology, and more.