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Crisis communications

Expert communications support for challenging scenarios.

Sound familiar?
Would you know what to tell a journalist if your customer data was hacked?We would.
Have you got a plan to contain damaging allegations about your organisation?We can help.
Could you keep customers, staff, the media and your regulator informed, all at the same time?We can.
Our approach is preventative. Most of our clients never see an issue become a crisis.
“It takes a lifetime to build a good reputation, but you can lose it in a minute.”
Will Rogers

Since 2015, Essential Content has been helping brands, businesses and organisations protect their hard-earned reputations at the times that matter most.

There are hundreds of great partners to call on when you want to share good news. When things aren’t going to plan, you need a safe pair of hands who can manage the full spectrum of communications.

Most of our clients avoid seeing an issue become a crisis, because they have the planning in place and expertise on hand to mitigate threats to their reputation, and keep issues contained and managed.

Scenarios we’ve handled

  • Data breaches
  • Cybercrime
  • Damaging allegations
  • Employee misconduct
  • Vexatious complaints
  • On-site incidents
  • Key contractor issues
  • Damaging media coverage
  • Social media issues
  • Regulator and governing body challenges

What we manage

  • Customer communications
  • Stakeholder engagement
  • Media relations
  • Internal communications
  • Regulator and investor relations
  • Content production
  • Social media messaging
  • Reputation rehabilitation and repair

A new way of delivering crisis communications

Historically, the challenges that call for intense crisis communications were rare. Social media and cybercrime have changed that. Businesses need to practise persistent vigilance and be prepared for a range of new threats to their reputation.

Ongoing support

  • Risk audit
  • Regular crisis scenario rehearsals
  • Ongoing crisis communication strategy development
  • Customer response email templates
  • Media briefing and press release templates
  • Regulator comms templates
  • Stakeholder mapping and engagement
  • Regular risk updates and communications analysis
  • Social media strategy development
  • Media training for key spokespeople

When you face a risk to your reputation

  • Full press office management and media relations support
  • Full social media management
  • Spokespeople media training
  • 24/7 year-round telephone support

Why Essential Content?

Sean O’Meara, founder and managing director of Essential Content, is a respected public relations adviser and best-selling author. He leads an expert senior team of crisis and issues management practitioners.

Sean co-authored the best-selling crisis management book The Apology Impulse with world-renowned organisational psychologist Professor Sir Cary Cooper. He’s written extensively on crisis management, including columns for The Telegraph and CityAM, and Daily Mail journalist Tom Cotterill called him a ‘PR guru’.

Ready to protect your brand’s reputation?

If any of these statements ring true, get in touch to schedule a no-obligation risk audit with Sean.

  • My organisation is currently facing a threat to its reputation.
  • We’re anticipating choppy waters ahead and need a plan in place to manage it.
  • Our competitors appear to have a crisis plan in place and we feel unprepared.
  • My industry is facing new threats and we want to be ready to respond.
  • I’d sleep better at night knowing my business could turn to an expert team of experienced crisis communicators.

Ready to protect your reputation?

Tell us about your needs and we’ll arrange a confidential conversation with Sean or one of our senior crisis communicators.

Get in touch →contact@essentialcontent.co.uk