Thinking about doing PR for the first time and not sure what good looks like?
We understand. And we can explain.
Concerned about investing in PR and being unprepared to deal with the attention?
We’ll get you ready for the attention before it arrives.
Not quite sure you want to spend ‘agency money’ right away?
We don’t think you should start off on a big retainer. That’s why we’ve designed the starter pack service.
We understand that supporting businesses starting out on their PR journey calls for a different approach.
Supporting an organisation that has an existing media footprint, ‘institutional memory” and experience with agency partnerships works best when we focus on implementation.
Newcomers to PR get the best value from a ‘done with you’ approach that focuses on training, strategy and execution. It equips you to get the best return on their PR investment.
It’s an investment in your brand, your growth and your reputation.
But not every brand is currently ready or equipped to capitalise on the media exposure they receive.
So they don’t make the expected returns on that investment.
The PR Starter Pack is optimised to help you earn influential media coverage and be ready, equipped and supported to capitalise on it.
Planning and research ✅
Content production ✅
Outreach ✅
Media relations ✅
Weekly updates ✅
Monthly coverage reports ✅
Training and coaching ✅
Strategy session with your account director ✅
We’re an expert team of senior communicators helping businesses and the people behind them to achieve meaningful, sustainable media influence.
We don’t put ourselves up for awards and we don’t have a sexy office.
But we are the only PR agency in the UK offering a tailored service for brands and organisations who’ve never done PR before.
Our role is to place your message squarely in front of the people who need it, when they need it, establishing brand expertise and amplifying the reputation of your business and your people.
We’ve been doing this since 2015.
We’ve included a link in every testimonial below so you can get in touch and find out for yourself what our clients think of us.
“Essential Content has successfully secured TV coverage, including an interview with PBS, for ADHD Consultancy, achieving our expectations regarding media coverage. The team is very friendly, responsive, and understanding and provides valuable support and excellent communication through various virtual channels.”
Dr. Helen Read, CEO & Consultant Psychiatrist, ADHD Consultancy Ltd
“We earned around 5-6 pieces per month from highly relevant sources. The ability to position our CEO as a thought leader in the industry is highly beneficial to our brand image.
“The team’s communication is good. They are always available for a talk and answer readily to emails as well.”
Andreas Velling, Marketing Manager, Fractory
“We set short deadlines and they managed to secure coverage within a three month period. No matter the short deadline, they managed to provide us coverage and put a huge focus on understanding our needs and strategic mindset very promptly.
“We were highly impressed by their flexibility and easy understanding in a very complex project..”
Ella Duradbegovic, Communications & Campaign Lead, EMBLA
“Essential Content removed a lot of the shiny ‘lack of substance’ that you can typically receive from agencies of this nature. They exceeded our expectations and did so while being mindful of our commercial aims and objectives.”
Ramin Bostan, COO, Ostereo
“We saw a significant increase in organic search for our product that aligned with the dates we got media coverage. We feel that this project achieved its objective of raising brand awareness and the increase in organic search has also helped to reduce our ad budget.
“The PR we did also helped us to shape our brand more as we had input into the positioning and messaging and it helped to showcase the innovation in our business.
“We found the Essential Content team to be responsive and attentive, they were happy to take constructive feedback and they took a genuine interest in our business.”
Liz Longwill, managing director, Eskdale Solutions
“Thanks to Essential Content’s PR coverage, we received more inquiries, including one from a major ridesharing company that became a client. That was really encouraging. The quality of their work was very good.
“We still chat with the founder to this day. I hold him in high regard.”
Andreas Voniatis, founder, Artios
“The goal has always been for them to create interesting and useful content campaigns that position our brand positively while attracting high-quality backlinks from reputable websites.
“They’ve done this consistently since day one and have improved our organic search performance and brand visibility as result; the coverage in the national press and in high profile online outlets has helped improve name recognition and trust.
“I was blown away by their knowledge that this vendor had about our industry and our market. We learned much more than we thought possible, and we appreciated that they were patient and thoughtful while we struggled to keep up with their innovative ideas.”
Steve Roberts, founder, OSS Technologies