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One mistake, one lapse – or even a cyber attack – can damage your accountancy firm’s hard-earned reputation for years.

And you’ve worked too hard to let a single slip put the reputation of your practice at risk.

We’ve been protecting the reputations of independent businesses since 2015. It’s tough out there. As a fellow independent business, we should know.

We’ve seen the cost and disruption endured by firms like yours when someone threatens your hard-earned reputation.

Data breaches and cyber crime.

Unwarranted social media criticism.

Unfair (or malicious) reviews.

Client disputes getting out of hand and becoming public.

Peace of mind is within reach

Would you value having on-demand access to communications experts who manage, contain and resolve these issues before they become problems?

You can start protecting your practice today, with regular training and resources, plus an experienced communications team on standby if you need them, from £99 per month. 

“They make outsourcing stress free”

“We particularly valued their understanding and application of regulatory and risk considerations. We value them highly, which is why we’ve asked them back multiple times to support our digital team. They make outsourcing stress free.”

Becky Franks, Co-operative Bank

How it works

It’s subscription-based, and you can cancel at any time.

During onboarding, we’ll ask some questions about your accountancy firm, identifying any specific current and future threats to your business reputation. Your account manager will answer any questions you have and guide you through how our consultants will keep your reputation protected long term.

In the first week

You’ll receive your welcome pack, plus communications templates in all relevant formats for all risk categories. These will help you manage all minor risks, from social media complaints responses to negative or malicious reviews.

Every week 

You’ll get a customised risk audit and comms briefing bringing you up to speed on emerging threats in the industry, plus tips on how to manage them.

Every month

We’ll redesign and update your communications templates across all risk categories.

Our team will also review and update your communications strategy in line with the developments we’ve identified.

Every quarter

Your account manager will deliver scenario rehearsals to prepare your team to manage any risk to your reputation.

They’ll also deliver media training for key executives to keep them prepared and confident.

On-demand 

If your practice or one of its employees faces a risk to their professional reputation, our expert consultants will handle all reputation management support, including:

• Full press office function, handling all in-bound enquiries
• Media relations, acting proactively to influence and manage any media coverage
• Social media management, where necessary, to keep customers up to date and informed
• Stakeholder engagement, to keep your messaging consistent, timely and relevant
• Internal communications, so employees have the right information at the right time
• Customer relations, to manage any complaints, enquiries and concerns
• Regulator relations, where necessary, we can manage communications with industry regulators so everything stays compliant.

Why protect your firm’s reputation?

Think about car breakdown cover.

76% of UK motorists have some form of breakdown cover. You may even have it yourself.

But if you needed roadside recovery every week, something would be very wrong with your car.

Think of our services like reputation breakdown cover. You might not need us every day, but when a threat arises—whether it’s an unfair or malicious review, client dispute, or a cyber attack—you’ll be glad we’re there to steer you out of trouble.

Are you ready to start protecting your firm’s reputation?

You don’t need to wait until a problem escalates before taking action.

And you don’t need to pay an expensive crisis communications agency to help you put out fires.

Our protection plans give you resources, training and access to a senior team of reputation management consultants.

Ongoing, proactive reputation management support

We don’t just show up when you’re having problems.

Each month, your account manager will be delivering an updated comms strategy, rehearsal sessions, resources, insights and training to reduce the chances of reputational risks happening.

Interested, but not sure?

Schedule a 30-minute consultation with a senior consultant today to explore your options.

“Good comms, improved brand image”

“The team’s communication is good. They are always available for a talk and answer readily to emails as well.”

Andreas Velling, Marketing Manager, Fractory

Niggling worries?

Almost as bad the stress and cost of responding to a threat is the worry that the next one is just around the corner. And how you’ll respond.

The unhappy customer threatening to leave a bad review…

The former employee who left under a cloud…

Not to mention the fastest-growing threat to accountancy firms: cyber crime.

The threat landscape is evolving. It’s time to think differently

Approximately 605,000 organisations per week are targeted by cyber criminals, just in the UK.

And cyber criminals are getting more sophisticated.

Business insurer Hiscox estimates that 52% of SMEs have been hit by a cyber attack.

But not all of them know it (yet).

Why are accounting firms being targeted?

There are two reasons. Accounting firms can be a ‘gateway’ to accessing the financial information of several companies in one attack. And hackers know that firms who rely on their reputations are more likely to pay them to get their data back.

Already paying for information security services?

Good. We are assuming that you’ve prudently invested in robust technology and information security processes and support to minimise the chances of your firm becoming a victim of cyber crime.

That investment limits, but doesn’t eliminate, the risk of your practice becoming a victim of cyber crime.

Would you know what to tell a journalist if cyber criminals gained access to your systems?

Would you tell the Information Commissioner’s Office before or after you told your insurance company?

What information would you release to customers, if any, and in what sequence?

Is it better to say as little as possible until you know what’s happened? Or should you sound the alarm immediately?

If you’re not sure, it’s time to act.

‘Very nice, genuine helpful people’

“The team is very friendly, responsive, and understanding and provides valuable support and excellent communication through various virtual channels.”

Dr. Helen Read, CEO & Consultant Psychiatrist, ADHD Consultancy Ltd