Essential Content
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UX copywriting, content design and strategy

Solving business problems with language expertise.

Sound familiar?
Are your users struggling to decipher complex information before completing a task?We can fix that.
Does your product sound different from one screen to the next?We can help.
Do complex terms keep sending customers to your support team?We’ve done that before.

What we do

  • Tone of voice audits
  • Tone of voice design
  • User journey copywriting
  • Regulatory copy
  • Content strategy and process design
  • Microcopy
  • Operational content
  • SEO content
  • Marketing content
  • Content design
  • Full content audits
  • App copy
  • Conversation design
  • Landing pages
  • Error messages
  • Product and service pages
  • Terms and conditions
  • Brand blogs
  • How-to articles
  • Help content
  • User self-servicing

Who we do it for

Why Essential Content?

There are lots of great content writers and agencies out there, so why might you choose us? Here are a few reasons.

01

Diverse experience

We’ve got former journalists, authors, digital-first content designers and former in-house brand strategists.

02

Subject matter expertise

Great writing isn’t just about putting the right words in the right order. It’s about understanding the client’s specific challenges. Our team of writers have genuine expertise in a range of topics, from personal finance and banking to health and medicine.

03

Seniority and credibility

Delivering an effective programme of work requires more than just good writing chops. You should be able to trust your comms partner to influence at the highest levels of your organisation, advocate for change and bring a level of professional integrity to the project. With national newspaper editors, former director-level communicators and in-demand consultants in our team, you can rely on us to provide the right blend of service and counsel.

Essential Content is proud of its experienced team of writers, content designers and strategists. They’ve been delivering work that attracts customers, improves reputations and changes behaviours for over a decade.

Our team are adept at handling large, complex programmes of work, as well as providing agile and lean solutions to more common communication challenges.

Some of our happy clients

What our clients say

“Significant increase in output, no sacrifice in quality”

“Essential Content has significantly increased the brand’s content output without sacrificing quality. They do their due diligence to stick to the company’s voice and always complete the work on time.”

Samuel Clennett, Wise Payments (formerly TransferWise)
“Brilliant research, flexible style”

“We hired Essential Content to create content for BBC Sport and BBC Three. They were extremely flexible in terms of writing style, had brilliant research skills and came back with a host of extra ideas I found really useful for the project. Professional, personable and I would recommend them highly.”

Amy Williams, Content and Culture Commissioner, BBC
“They make outsourcing stress free”

“We found their sector expertise and commitment to user experience best practices very valuable. We particularly valued their understanding and application of regulatory and risk considerations. We value them highly, which is why we’ve asked them back multiple times to support our digital team.”

Becky Franks
Head of UX & Optimisation
Co-operative Bank

Excited about the possibilities?

Tell us about your goals and we’ll arrange a discovery session with one of our senior content consultants.

Get in touch → contact@essentialcontent.co.uk