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Privacy policy

Last updated: 14 October 2026

This policy explains how Essential Content Ltd (“Essential Content”, “we”, “us”) collects and uses personal information when you visit essentialcontent.co.uk, contact us, or work with us. We are the data controller for this information.

Who we are

Essential Content Ltd is a company registered in England and Wales (company number 09737309). Our office is at The Landing, Blue, MediaCity, M50 2ST.

If you have any questions about this policy or how we use your information, email contact@essentialcontent.co.uk or call 0161 710 3286.

What information we collect

Information you give us

When you use the contact form on our website, we collect your email address, your first and last name (if you provide them), and the description of what you’d like to achieve. If you email or call us, we collect the information you choose to share.

Information collected automatically

When you visit our website, we and our service providers may collect information about your device and how you use the site, such as your IP address, browser type, the pages you visit and how you arrived at our site. Some of this is collected using cookies and similar technologies. You can find out more in the cookies section below.

How we use your information

What we use it forOur lawful basis
Responding to your enquiry and arranging a discovery sessionLegitimate interests (responding to people who contact us) or taking steps at your request before entering into a contract
Providing our services and managing our relationship with clientsPerformance of a contract
Keeping a record of enquiries and client contacts in our customer relationship management (CRM) systemLegitimate interests (running and developing our business)
Understanding how our website is used so we can improve itConsent (for non-essential cookies)
Measuring the effectiveness of our marketingConsent (for non-essential cookies)
Meeting our legal, accounting and regulatory obligationsLegal obligation

We do not sell your personal information. We do not use it to make automated decisions that have a legal or similarly significant effect on you.

Who we share it with

We use trusted service providers to run our website and business. They process information on our behalf and only as we instruct them:

  • DreamHost – website hosting
  • HubSpot – customer relationship management and website analytics
  • Google (Google Analytics and Google Tag Manager, including via Stape) – website analytics
  • LinkedIn – measuring the effectiveness of our LinkedIn activity
  • Google Workspace – email
  • Elementor – website building and accessibility tools

Our website also includes a review widget from Clutch, which may collect information about your visit when it loads.

We may also share information with professional advisers, or where required by law.

International transfers

Some of our service providers are based outside the UK, including in the United States. Where your information is transferred outside the UK, we make sure appropriate safeguards are in place, such as the UK Extension to the EU–US Data Privacy Framework or the UK International Data Transfer Agreement.

How long we keep it

We keep enquiry information for up to two years from our last contact with you, unless you become a client. We keep client information for as long as we work together and for up to six years afterwards, to meet our legal and accounting obligations.

Cookies

Cookies are small files stored on your device. We use:

  • Strictly necessary cookies, which the website needs to work and to remember your cookie choices. These don’t need your consent.
  • Analytics and marketing cookies (from Google, HubSpot and LinkedIn), which help us understand how the site is used and how effective our marketing is. We only set these if you agree to them.

When you first visit our site, you can accept or reject non-essential cookies using our cookie banner. You can change your choice at any time using the cookie settings link at the bottom of every page, or by clearing cookies in your browser.

Your rights

Under UK data protection law, you have the right to:

  • ask for a copy of the personal information we hold about you
  • ask us to correct information that’s wrong or incomplete
  • ask us to delete your information
  • ask us to limit how we use your information
  • object to us using your information based on our legitimate interests
  • ask us to transfer your information to another organisation
  • withdraw your consent at any time, where we rely on consent

To use any of these rights, email contact@essentialcontent.co.uk. We’ll respond within one month.

Complaints

If you’re unhappy with how we’ve used your information, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk/make-a-complaint or on 0303 123 1113.

Changes to this policy

We may update this policy from time to time. The date at the top shows when it was last changed.