Content design for customer service
28 October, 2026
Discover how AI is radically reshaping how customer service content is retrieved, read, understood and used.
Guides, case studies and opinion on tone of voice, content design, copywriting and PR.
Discover how AI is radically reshaping how customer service content is retrieved, read, understood and used.
Tone of voice is a function of user experience, not just brand marketing. Six examples, from Mailchimp to Monzo and Oatly, of how the right tone helps users get things done.
Error jokes, vague validation, confirmshaming and empty screens: five moments where designing for an imaginary user backfires, and how to write for real ones instead.
What is a brand’s tone of voice, exactly? If branding is your visual identity, tone of voice is your verbal identity. It’s about how your
According to our analysis of 61 independent PR agencies for whom we have actual or estimated retainer rates, a public relations retainer in the UK in 2025 will cost £4,672.55 (approximately $6,397.64 USD and €5,464.63 EUR) on average.